// Growth engineering for fintech
We build growth systems for fintechs where mistakes are expensive.
Revenue growth for regulated, complex or trust-dependent products and services.
Drag nodes to shape the system
[ CASE_STUDIES ]
Systems Built For Leaders In
Copytrading Software
Built automated inbound funnels & set up CRM to reactivate churn. Lowered CAC by 44%.
Securities Brokerage
Built the onboarding flow & brand authority from scratch, gaining first B2C clients for the company.
DeFi Infrastructure
Solved the "cold start" liquidity problem by aligning incentives between product and marketing.
[ DIAGNOSTIC ]
Where Do You Fit?
Growth breaks differently depending on your model. Select your focus:
Commonly: Payment Gateways | Banking-as-a-Service (BaaS) | Fraud APIs | White-label Infra
Long Sales Cycles & Disjointed Data
Marketing captures leads, but Sales complains about quality. The data sits in silos, meaning you can't optimize ads for closed deals, only for form fills.
Data-Led Qualification
We connect your CRM to product usage data. Sales actions are triggered by actual behavior (API calls, doc reads), not just MQL scores.
[ ANALYSIS ]
The Scale Paradox
Most fintechs hit a wall where "more marketing" actually hurts unit economics. Here is why.
The Data Disconnect
Your marketing tools optimize for clicks, but your product data is isolated. You spend money acquiring users who never deposit or transact.
The Expectation Gap
Your ads promise simplicity, but your onboarding demands complexity (KYC, docs). This mismatch kills conversion. We fix the expectation gap.
Vanity Metrics
Your team reports on signups and CPA. We shift your focus to Activated Accounts, Payback Period, and Lifetime Value.
[ METHODOLOGY ]
What We Actually Do
We don't sell "campaigns." We install a growth operating system.
1. Full-Stack Integration
Connecting ad platforms, CRMs, and product analytics so you can see the real cost of revenue.
2. Trust Engineering
Redesigning high-friction moments (KYC, funding, pricing) to build confidence rather than anxiety.
3. Activation Architecture
Systematic triggers designed to move a user from "Signed Up" to "Fully Transacting."
[ PROTOCOLS ]
Service Protocols
Our engagement models, designed to scale your fintech business. We will gladly tailor the model to your needs.
Growth Diagnostic
The Systems Audit
A 4-week deep dive into your growth engine. We audit your full funnel, identify technical revenue leaks, and review your current attribution logic.
A 6-Month Execution Roadmap + Technical Implementation Plan + "Quick Win" Priority List to stop immediate cash burn.
The Operator
Active Implementation
Ongoing partnership where we act as your interim Growth team. We take full ownership of the roadmap, experiment pipeline, and P&L optimization.
End-to-end execution, Weekly Growth Sprints, Revenue Attribution Reporting, and scaling of proven profitable channels.
Fractional Leadership
Strategic Advisory
Bi-weekly strategy syncs designed for Founders and small marketing teams. We provide direction on team structure, hiring, and unit economics.
VP-Level Hiring Support, Investor Reporting preparation, Board-level Strategy, and alignment between Product and Marketing.
[ TRANSMISSIONS ]
"We were burning capital on acquisition that didn't stick. The system they installed cut our payback period from 18 months to 6. It wasn't just advice; it was engineering."
"Most consultants give you a slide deck and leave. These guys rewired our entire attribution stack. For the first time in two years, we actually trust our own data."
[ MARKET_INTEL ]
The 2025 Market Thesis
The era of ZIRP (Zero Interest Rate Policy) is over. Capital efficiency is no longer a "nice to have", it is the primary determinant of survival.
The Efficiency Correction
The market has shifted violently toward profitability. Median net cash burn for VC-backed fintechs is down 12% YoY, and the revenue threshold for a Series A has quadrupled (now ~$4M median).
The Liquidity Logjam
There is currently $500B in private unicorn value seeking exit. With IPO windows narrowing, the only companies that will liquidate are those with superior operating leverage and resilience.
"Winners will be those who combine scalable infrastructure with proprietary data access."
The Seniority Guarantee
We do not hire a rotating cast of interns. You work directly with a Senior Operator who has managed P&L, navigated regulations, and scaled fintech products before.
No Handoffs
The person you speak to is the person running the work for you: a senior manager with full responsibility.
No Black Boxes
Complete transparency on data, spend, and strategy. You own the systems we build.
Ready to fix your system?
We start with a Discovery Call. No pitch decks. No pressure. Just a conversation to see if your problems match our expertise.
Book a Discovery Call